Many people are afraid to open their own nail salon, even if it has been a dream of theirs to run their own business in the beauty industry. By being aware of the following five pitfalls, and avoiding them, you can increase your chances of success.
- Hiring untrained techniciansThe training one nail technician has received is not the same as another. Many nail technicians have had training that is sub-standard and will not meet the expectations of you or your clients. Make sure that you source well-trained technicians – or even better, join a franchise that trains your technicians for you.
- Choosing the wrong locationYou’ve all heard the saying “location, location, location”. It’s popular for a reason – location matters! Choosing the wrong location will be devastating for your business – you can have the best technicians in the world and the greatest products and service – it means nothing if no one comes through your doors. A good franchisor will help you choose a location that will set you on the road to success.
- Not Taking Care of Your BusinessToo many business owners put their heart and souls into starting their businesses, only to lose interest or stop being involved later on. A salon is a place that requires constant attention, feedback to staff, investment of time and effort into maintaining your service offering, and research into trends and styles. Put the time into your business and it will pay off.
- No MarketingPeople think that word of mouth is all they need to market their salons, and they couldn’t be more wrong. In the age of social media, word of mouth lives online, and if you don’t have a social media presence, you will fall by the wayside. For nail salons particularly, Facebook, Instagram and interest are your go-to platforms, but even choosing just one of these to focus on will bring you more sales.